I was asked by Tim Judd, CEO of eLocal Listing to come and join him on his adventure to Kelsey BIA MarketPlaces 2010: THE LOCAL VERTICAL OPPORTUNITY. Here is where you will find brands like Google, Yelp, and many other huge giants in the local and mobile industry. Marketplaces is the BIA/Kelsey conference that focuses on the fast growing opportunities in local verticals. It was originally introduced in 2007 and since then has been growing at an amazing rate!
Had the privilege of listening to Jay Herratti, CEO, Citysearch.com. Citysearch changed there image yet again, now they are a network for publishers and advertisers that can fully leverage its network of local content. Before Citysearch was single destination-based site, now with over a half a million advertisers, it is positioned as a local alternative to Google and other search engines. CEO Jay Herratti, who is one of the wisest strategists in the local search space, shared some inside information about the company.s new CityGrid initiative and how they expect to impact the local marketplaces.
Marketplaces 2010 changed from directories and social features to a total retail environment. Local retailers, no matter large or small all across the world have many features they can add to their Web sites to perform transactions, attract new customers and of course make money. On this panel was a cutting-edge group of retail enablers, like Colin Pape, Cofounder and President, ShopCity.com, Ben Saren, CEO, CitySquares, David Vazdauskas, President, Local Thunder, and Moderator: Steve Marshall, Director of Research and Consulting, BIA/Kelsey. The most important comment said at Kelsey BIA MarketPlaces 2010 was by Ben Saren of CitySquares. He states that .All a customer wants is for their phone to ring.. They don.t care about placement if they don.t get calls. it.s that.s simple and I would have to agree with him whole heartily.