Tim Judd, CEO of eLocal Listing is attending DMS – 2011 in Denver and sending regular posts from the show!
The online spend rose from about 20% to 40% in just one year. Younger business owners are not surprisingly much more social media engaged. A digital presence is increasingly recognized as central to all marketing.
The industry is moving from a media world through results (clicks calls and visits) to engagement including reviews reminders and likes.
If you want to matter in the space you have to provide value in all three areas.
Thanks Tim, keep up the great reporting!