If you were a milliner, a maker of champagne, or a scone baker, then the Royal Wedding was a boon; but for the rest of the US economy it may just have been a bust.
I must admit to staying up all night to watch the Royal Wedding; sipping on champagne, eating scones, and wearing a tiara. But I also have to acknowledge that the next day was less than productive as I worked Â½ a day, took a very long nap, and well – could hardly get off the couch. I certainly wasn.t calling my local eye doctor, plumber, electrician, security company, or HVAC company. I was basking in the sunshine of Kate and William.s apparent love and in the hope that such an event -though perhaps frivolous to many- reinforced our belief in fairy tale endings.
It wasn.t until this morning when I woke from my post wedding slumber and I ran our earnings reports for Friday that I realized that while the wedding may have boosted the economy in the UK (like Diana and Charles. wedding 30 years prior), for the local business owner across the United States, the preoccupation with the event may have hampered their revenue for the day.
eLocal Listing offers affordable on line marketing and lead generation to over 50,000 small businesses across the nation through direct sales, affiliate marketing, and through strategic partnerships. Our pay for performance campaigns drive thousands of calls each day to local businesses whether they are part of a larger corporation or are individually owned. While not seen as a leading economic indicator, our call volume often parallels what the economic pundits are reporting, both seasonal and economic fluctuations. To my surprise, there was an uncharacteristic dip in the number of calls to local businesses on Friday April 29th. Now, Fridays aren.t our biggest call volume day (Tuesdays are – go figure), and the end of the month sees a small dip in some industries, but April 29th saw a 24% drop in call volume from the previous day and a 17% drop on a typical Friday.
So despite the fact that my co-workers, my friends, and my husband, as well as my dog -who refused to wear the party tiara-chastised me for my enthusiasm for this .trivial. event, I couldn.t have been alone. Because if our call volume is an indicator, and I do believe it is, then there were about 20% more people taking naps and recovering from Royal Wedding festivities. Can.t wait to see what happens when handsome Harry gets married next.
As they say in the UK and much of the British Empire . Cheers!